HOM underwear has also been a favourite with the gay man and that’s down to the fact that for 40 years HOM have been producing beautiful fitting and gorgeous styled underwear.

If you’re one of the minority who has yet to pop some HOM underwear into your undies drawer then you need to make sure you have at least one of the five top selling pieces of HOM underwear in your drawer otherwise people are going to start questioning if you truly are part of the rainbow brigade.

1. HOM nature fredy string

Find out more about the HOM Nature Fredy String

2. HOM plume II hipster

Find out more about the HOM Plume II Hipster

3. HOM plume II micro brief

Find out more about the HOM Plume II Micro Brief

4. HOM fit low waist hipsters

Find out more about the HOM Fit Low Waist Hipsters

5. HOM Fit String

Find out more about the HOM Fit String

Popularity: 7% [?]

The HOM brand was first established in 1968 in France buy two Marseillians, Charles Belpaume and Gilbert Anselme.


This brand continued as an independent brand up until 1986 when it was taken over by Triumph who introduced the phenomenon that is HOM underwear to the world.

This moment changed to world of mens underwear.

No longer were there only boring basics on the market.

Now there were stylish, sexy designer mens underwear that gave womens lingerie a run for it’s money.

The next pivotal moment in the HOM underwear world was to come in 1997 when the HO1, the first horizontal opening brief was introduced.

This was seen as a revolutionary move by the fashion world in general and has lead to The Fashion Museum at the Louvre in Paris displays a pair of H01’s in recognition of their innovative design.

Since 1997 the HOM brand has only grown in popularity with fresh new ranges being introduced each year that are always guaranteed to hit the bestsellers.

Styles on offer from the HOM underwear collection include:

HOM Boxer Brief Underwear

HOM Micro Briefs

HOM Mens G-string

HOM underwear is available in a whole range of mens designer stores with some of the largest collections to be found online at stores such as Dead Good Undies, Figleaves and UnderU.

Popularity: 19% [?]